Only 23% of the women felt it was unsexy, compared to 47% of the men. Researchers also asked participants whether or not they thought it was “unsexy” for a woman to moan during sex. Sixty percent of the women reported that they moan during intercourse whereas only 40% of the men said so. Researchers at San Diego State University surveyed 477 college students about what turns them on sexually. The findings reveal that most women don’t always moan with pleasure - instead, moaning is used as a tool for both partners to reach sexual satisfaction. A new study published in the Archives of Sexual Behavior suggests that women moan more often than men do when they have sex.